Case Study: GitHub’s Copilot team automates customer feedback analysis with Unwrap.ai

How Github's Copilot team automated their entire customer feedback analysis process with Unwrap.ai

GitHub's Copilot team sought to automate its cumbersome customer feedback analysis process. The team was spending significant manual effort, over four hours per week, to copy and categorize user feedback from disparate sources like Reddit, Twitter, and GitHub Discussions into spreadsheets. This was a costly and inefficient method for identifying user needs to prioritize their product roadmap.

The vendor Unwrap.ai provided a solution by automating the entire workflow. Their platform centralized all feedback into a single dashboard and used AI to automatically analyze and cluster the insights. This eliminated the manual categorization process, saving the Copilot Product Managers four hours per week, increasing surfaced insights on code completion accuracy by 4.6x, and enabling a 29% faster rollout of key improvements.

GitHub

Charles W.

Product Manager