Case Study: Reducto boosts AI perception and enterprise visibility with Unusual

How Unusual Helped Reducto 11x their AI Citations

Unusual helped their customer Reducto, a company that turns documents into AI-ready inputs, overcome a critical perception problem. Despite rapid growth and significant funding, major AI models like ChatGPT incorrectly categorized Reducto as a "niche startup tool" rather than an enterprise-ready solution, which was costing them deals with large companies.

Unusual implemented a brand engineering strategy, creating targeted, AI-optimized content to directly address the perception gap. This solution successfully shifted the AI models' understanding, resulting in a 3x improvement in Reducto's perceived enterprise-readiness score and an 11x increase in their citation share for relevant prompts, firmly establishing them as an enterprise solution.

Reducto

Raunak Chowdhuri

Co-founder and CTO