Case Study: The Courtauld boosts online revenue and ticket sales with Un.titled

The Courtauld boosts online revenue 28735% with Un.titled

The Courtauld Institute of Art, a major public gallery and art institute, faced challenges with its outdated and inaccessible WordPress website. The site had poor user journeys, unclear calls to action, and did not comply with accessibility regulations. Partnering with brand agency Spy Studio, Un.titled was engaged to develop a new digital platform to address these issues and support the organization's goals of creating awareness, driving footfall, and increasing revenue.

Un.titled conducted extensive discovery and UX research to build a user-first site on WordPress, incorporating React for key features. The solution prioritized accessibility throughout the process and included a new Tessitura-based ticketing system and a Shopify store. The results were significant, with an 80% increase in user sessions and 85% of all ticket purchases now made online. Most notably, Un.titled delivered a 7400% increase in transactions and a 28735% increase in online revenue for The Courtauld.

The Courtauld Institute of Art