Case Study: John Smedley achieves a more responsive, conversion-focused ecommerce experience with Un.titled

John Smedley modernizes ecommerce on a 200-year heritage with Un.titled

The British fashion brand John Smedley required a new e-commerce website that better reflected its heritage and appealed to the modern consumer. The vendor, Un.titled, was commissioned to redesign and build a fully responsive Magento platform to simplify user journeys and improve the purchasing experience.

Un.titled re-architected the site's core user journeys with a mobile-first approach, introducing features like a redesigned product catalogue and 'quick buy' options. The solution was heavily customized to integrate with John Smedley's Prima warehouse management system. The vendor's work successfully reduced abandoned purchases and improved conversion rates for the client.

John Smedley