Case Study: Toadfish Outfitters achieves higher ROAS with Untitled ID Tag from Untitled Firm

Toadfish Outfitters Adopts Distilled ID Tag

Toadfish Outfitters, an eCommerce brand, faced a challenge in unifying customer data from its multi-channel marketing strategy. Using tools like Klaviyo and Google Ads, they needed a solution to identify and capture leads from site visitors who did not complete a purchase, which was critical for improving their return on ad spend (ROAS). They turned to Untitled and its ID Tag product to address this obstacle.

By implementing the Untitled ID Tag, the solution enabled Toadfish to identify 60% of its website visitors, attributing traffic from previously hidden and new shoppers. This data was used to build larger lookalike audiences and power targeted email retargeting campaigns in Klaviyo. As a result, Untitled helped Toadfish achieve a profitable 6.8X ROAS from its email channel, a significant increase from the previous 3X, directly contributing to their e-commerce success.

Toadfish Outfitters