Case Study: Delta Dental Kentucky achieves 460% sales uplift with Untitled Firm

Rapidly Deploying a Modern Data Stack

The customer, Delta Dental of Kentucky, faced a significant challenge in optimizing its marketing efforts for its consumer brands. With a legacy on-premise server and multiple disparate data sources, the company struggled to gain effective insights. The vendor, Untitled Firm, was engaged to deploy a modern data solution.

Untitled Firm implemented a modern data foundation for the client, connecting various data sources into a single, accessible customer data pipeline. This was paired with a PowerBI dashboard to provide actionable insights across the organization. As a direct result of utilizing this new data, Delta Dental of Kentucky experienced a 460% sales uptick for its Game On Mouthguards product within 30 days.

Delta Dental