Case Study: a high-end cookware eCommerce company achieves data-driven marketing insights with Untitled Firm

eCommerce Company Uses Modern Data Stack to Answer Digital Marketing Questions

An eCommerce company selling high-end cookware was growing rapidly but lacked a single source of truth for its data, using Shopify and Klaviyo as an impromptu data warehouse. Without the internal expertise to build a solution, they tried tools like Fivetran and PowerBI but struggled with inaccurate reporting. They turned to Untitled for help deploying a managed modern data stack.

Untitled implemented its platform, integrating eight data sources, including Shopify and Facebook Ads, and provided templated dashboards. The solution was deployed in just five days, leading to a 79% cost savings versus building in-house and a 25% decrease in time to insight. The marketing team used the accurate data to refine Facebook ad targeting, achieving a consistent 4.5x return on ad spend.