Case Study: P&G achieves innovation challenge success with Untap Technologies

Open Innovation Challenges For a Collaborative Ecosystem Between Corporates & Startups

P&G Egypt partnered with Untap Technologies to run an open innovation program called UNBOX. P&G was looking for outside solutions to improve employee experience and to adopt a gamified solution for small retailers, while connecting with startups and organizations that could bring fresh ideas to these business challenges.

Untap Technologies planned, launched, and managed the challenge on its competition management platform, handling the landing page, application flow, screening, judging, and participant communications. The program attracted 59 participants from 9 countries and generated 30 submissions, resulting in 6 finalists and winners QUICKRIDE for employee commute and EL-DOKAN for retailer gamification and CRM.

P&G