Case Study: Charlotte’s Web uncovers $2.5M in new opportunities with Unsupervised

Charlotte’s Web Uncovered $2 Million+ in New Opportunities with Unsupervised

Charlotte’s Web, a $92.5M wellness and CBD company, needed a better way to turn complex eCommerce and customer data into weekly, actionable insights. With a lean analytics team, the company turned to Unsupervised and its AI-driven Data Capitalization Management platform to analyze data from Adobe Magento and Adobe Analytics and improve customer lifetime value through better retention and segmentation.

Unsupervised surfaced 50+ previously unknown insights, including more than 10 with immediate business impact, helping Charlotte’s Web uncover new product usage patterns, reorder behavior, and cross-category opportunities. By acting on one targeted promotion strategy, Charlotte’s Web generated additional six-figure revenue within a month and nearly doubled average revenue per customer during a key campaign, contributing to $2.5 million in opportunity value.

Charlotte’s Web

Paul Lanham

Chief Information Officer/CTO