Case Study: a major real estate franchise achieves 18-point lead scoring accuracy gains with Unstoppable Software's AI-driven predictive analytics

A major real estate franchise boosts predictive lead scoring accuracy by 18 points with Unstoppable Software

Unstoppable Software partnered with a major real estate franchise that was struggling with an inconsistent, intuition-based process for qualifying leads. Their agents relied on gut feelings and broad market experience, which resulted in a significant waste of time pursuing low-quality leads while missing genuine opportunities.

Unstoppable Software implemented a data-driven solution using data enrichment and neural networks to create an AI-powered lead scoring system. This approach identified subtle correlations that human agents could not see, improving predictive accuracy from 71% to 89%. For the customer, this 18-percentage-point gain translated into more efficient use of agent time, higher conversion rates, and increased confidence in their marketing investments.