Case Study: YPO achieves 16% ecommerce revenue growth from organic search with UNRVLD SEO and Sitecore Search

YPO boosts ecommerce revenue 16% with UNRVLD

YPO, a British B2B supplier to the public sector, faced growing competition and needed to bolster its digital presence. The challenge was to improve new customer acquisition from organic search and enhance product discovery for customers once they were on the existing ecommerce site. UNRVLD identified these as key areas for quick wins early in a larger digital transformation programme.

UNRVLD implemented a targeted SEO program that mapped over 22,000 keywords and prioritized pages for optimization. They also deployed a Sitecore AI-enabled on-site search and merchandising solution to improve product discovery. As a result, YPO saw a 16% increase in ecommerce revenue from organic search sessions, along with significant gains in keyword visibility and top positions. UNRVLD's work delivered immediate revenue uplift prior to the roll-out of further digital improvements.

YPO