Case Study: The R&A broadens golf participation with UNRVLD's digital strategy and platform

The R&A unifies 22 championships and events with UNRVLD

The R&A, one of golf's governing bodies, faced the challenge of broadening participation in the sport and shifting its perception to reach a new generation of fans. To achieve its mission of ensuring golf thrives, it engaged vendor UNRVLD to define a new digital strategy and build a modern platform that could serve its diverse, global audiences.

UNRVLD led the strategy and design for a new website built on a headless Kentico Kontent architecture. The solution organized content around distinct audience segments and unified live coverage for 22 championships, historical records, and participation guides. The new platform gives The R&A a bold, modern digital presence, providing its content teams with the flexibility to publish year-round without developer dependency and ensuring every audience has a clear route into the game.

The R&A