Case Study: Taylor Wessing boosts conversions and UX with UNRVLD web experimentation

Taylor Wessing boosts click-throughs to Find a Lawyer by 213% with UNRVLD

Taylor Wessing, a global law firm, needed to modernize its digital experience to meet the high expectations of its tech-savvy client base and support its growth strategy. To achieve this, the firm partnered with UNRVLD, leveraging its expertise with the Sitecore platform and Optimizely Web Experimentation.

UNRVLD implemented a continuous improvement and experimentation programme, which included streamlining the site's information architecture and redesigning key pages like the homepage and lawyer profiles. This data-driven approach resulted in a significant 213% increase in click-throughs to the Find a Lawyer feature, a 5% uplift in target clients landing on key profiles, and a 3% increase in conversions, directly supporting the firm's commercial goals.

Taylor Wessing