Case Study: Parkdean Resorts boosts direct holiday bookings with UNRVLD

Parkdean Resorts boosts direct holiday bookings with UNRVLD

UNRVLD partnered with Parkdean Resorts, the UK's largest holiday park operator, to address a key challenge. Parkdean needed to compete effectively in a tough market, where third-party travel agent bookings were reducing their margins and control over customer relationships. The objective was to create a world-class online customer experience that would boost their profile and increase direct bookings.

The solution involved UNRVLD leveraging Parkdean's existing Sitecore digital experience platform. They conducted a heuristic review and user testing to identify friction points, then rebuilt the entire online booking journey for both holidays and holiday homes. The new site featured intuitive navigation, allowing users to browse by destination or by experience. As a result, UNRVLD delivered a high-converting website that allows Parkdean to compete with leading travel brands and own the relationship with more of its customers.

Parkdean Resorts