Case Study: Lloyd's Register builds a customer acquisition engine with UNRVLD

Lloyd's Register launches 3 digital products with UNRVLD

Lloyd's Register, a global maritime classification society, faced the challenge of a website that no longer reflected its expanded portfolio of consultancy and advisory services. The outdated site obscured their expertise and made it difficult for potential customers to find high-value services. They partnered with UNRVLD to fundamentally transform their digital presence into a customer acquisition engine using Optimizely CMS.

UNRVLD reimagined the website with a new information architecture and intelligent components to dynamically connect relevant services. The solution included the launch of specialist digital products like the Zero Carbon Fuel Monitor and the Horizons content hub. This established Lloyd's Register's thought leadership and made their full-service proposition navigable for the first time. The project resulted in a single global platform that allows content teams to publish independently while maintaining brand consistency.

Lloyd's Register