Case Study: Barratt Redrow improves the homebuying journey with UNRVLD

Barratt Redrow reshapes homebuying with UNRVLD: 2019–2026 digital transformation

Barratt Redrow, a FTSE 100 housebuilder, needed to modernize its digital estate to better capture online interest and support its sales operation following a merger. The company engaged UNRVLD to reshape the homebuying journey across its four distinct brands, aiming to create differentiated digital experiences grounded in real buyer behavior.

UNRVLD implemented a solution that included rebuilding the website on Sitecore with CRM integration, an experience optimization program for personalization, and the creation of a self-service customer portal called MyHome. This provided buyers with real-time build progress, issue reporting, and upgrade browsing. The results included an experimentation program that delivered measurable commercial returns and improved conversion rates year on year. The MyHome portal also gave buyers greater visibility and control while freeing up site teams. UNRVLD's partnership with Barratt Redrow continues to evolve with new onsite and AI initiatives.

Barratt Redrow