Case Study: The Sun inspires 3,000+ nominations with Unruly

The Sun boosts brand favourability to 34% with Unruly

The Sun, a UK-based newspaper, faced the challenge of creating a highly impactful short video ad from its long-form content to inspire its readers to nominate good causes for a charitable donation program. They enlisted the video advertising vendor Unruly and its UnrulyEQ emotional analytics and content testing tool to identify the most engaging parts of their content and ultimately drive consumer engagement.

Unruly used its UnrulyEQ tool to analyze the long-form video scene-by-scene, identifying the most emotionally impactful moments. Their in-house creative studio, Tr.ly, then used these insights to produce a optimized 30-second video ad. The campaign achieved significant results, including an intense emotional response from 46% of viewers (vs. a 20% UK norm) and driving over 3,000 nominations for the program. The Sun also saw a brand favourability score of 34%, surpassing the UK market norm of 29%.

The Sun