Case Study: Glewed TV achieves 15-25% higher eCPM with Unruly's self-service audience targeting

Glewed TV earns 15-25% higher eCPM with Unruly

Glewed TV, a leading ad-supported video-on-demand platform, sought to meet the precise targeting needs of a top home improvement advertiser and maximize the value of its inventory. To achieve this, the customer utilized the audience targeting capabilities within Unruly's self-service platform, CTRL.

Unruly's solution enabled Glewed TV to layer key audience segments, including DIY Home Improvement and Pro-sumer/Professional Trade, to reach viewers unexposed to linear ads. This approach, supported by Unruly's strategic partnership and customized tech support, resulted in Glewed TV earning a 15-25% higher eCPM compared to other SSPs and exceeding its own high video completion rate benchmark.

Glewed TV