Case Study: DIRECTV Advertising boosts live sports revenue with Unruly

DIRECTV Advertising boosts revenue 40% in 60 days with Unruly

DIRECTV Advertising, a leader in live sports broadcasting, sought to better monetize its premium live sports inventory and enable advertisers to seamlessly reach its valuable audience. To achieve this, they partnered with the vendor Unruly and utilized its CTRL self-service platform.

Unruly implemented a solution that organized content metadata into a standardized format, allowing DIRECTV Advertising to package its inventory into programmatic private marketplace (PMP) deals with targeting capabilities like dayparting. This strategy, supported by Unruly's customer success team and complementary demand from Tremor Video, yielded significant results. The partnership led to a 75% higher average win rate compared to other SSPs, a 40% increase in revenue around major sporting events, and over half of the top deals' spend being solely on sports content.

DIRECTV Advertising