Case Study: Who Gives a Crap boosts employee wellbeing with Unmind

Who Gives a Crap reaches 52% uptake with Unmind

Who Gives a Crap, a globally distributed consumer goods B Corp, needed a mental health solution that could scale across its workforce and align with its inclusive, human-centred values. Their previous Employee Assistance Program (EAP) was outdated and did not resonate with employees' everyday realities. They partnered with Unmind to find a modern solution that could support the entire mental health spectrum.

Unmind implemented its AI-powered platform, which included therapy and coaching access, science-backed short-form content, and a modern EAP. The solution was deeply integrated into the company's culture, leading to rapid and widespread adoption. Results included a 52% uptake within six months, with 43% of staff signing up within the first three months. The solution successfully normalized mental health support and created a culture of everyday care.

Who Gives a Crap