Case Study: SteelSeries boosts therapy bookings with Unmind

SteelSeries drives 73% more therapy bookings with Unmind

Steelseries, a manufacturer of gaming peripherals with 400 employees across 24 countries, faced the challenge of low engagement with its available mental health therapy benefits. Partnering with Unmind, their goal was to develop a culturally resonant campaign for World Mental Health Day 2025 that would effectively encourage their employees, known as Steelheads, to engage with their own mental health and utilize Unmind's Therapy & Coaching service.

Unmind collaborated with Steelseries to create a gaming-inspired campaign featuring peer employee stories and short, actionable mental health tips. This approach drove a significant 73% increase in therapy bookings compared to the previous 90 days. The campaign resulted in 67% of the workforce using Unmind's Therapy & Coaching in 2025, demonstrating a powerful shift from awareness to action and achieving deep qualitative resonance with employees.

Steelseries