Case Study: University of Houston achieves richer social insights and faster response times with Unmetric

University of Houston - Customer Case Study

The University of Houston, a large public research university and the flagship of the UH System, relies heavily on social media to reach students, faculty, alumni and the public and to communicate during major events and emergencies. UH needed a way to benchmark performance across platforms (especially Instagram), generate fresh content ideas, track customer‑service reply times, and produce clear reports to demonstrate social impact.

Since 2015 UH has used Unmetric for competitive benchmarking, the “Inspire” ideation tool, reply‑time monitoring and automated KPI reporting. The solution delivered actionable content ideas, peer comparisons of engagement and average reply times, and visual reports that helped UH create consistently audience‑tailored, “slam‑dunk” content and better demonstrate social ROI.

University of Houston

P’nina Topham

Director of Social Media