Case Study: MRM//McCann achieves smarter social media insights and campaign optimization with Unmetric

MRM//McCann - Customer Case Study

MRM McCann’s social media team needed stronger ways to use campaign data, competitive insights, and social monitoring to guide strategy across channels. In this interview, the agency discussed its challenge of making sense of fast-changing social metrics and emerging platforms while improving customer experiences and campaign performance.

Unmetric supports MRM McCann by providing social data and competitive intelligence that can be used during planning, optimization, and measurement. With Unmetric, MRM McCann can refine content, adjust campaigns in real time, and benchmark performance; the result is better audience targeting, more effective social experiences, and stronger top-of-funnel awareness and engagement.

MRM McCann

Randi Rosenfeld

Social Media Director