Case Study: HomeAway boosts social engagement and streamlines reporting with Unmetric

HomeAway - Customer Case Study

HomeAway, the world’s leading online marketplace for vacation rentals with over one million listings across 190 countries, needed to expand social reach, engagement and brand building while reducing the time spent on content research and reporting. They required competitive insights and a faster way to identify high-performing content ideas and deliver regular, executive-ready reports.

Since 2014 HomeAway has used Unmetric to benchmark against competitors, discover and replicate highly engaging campaign ideas (like holiday-themed posts), and automatically generate configurable PowerPoint reports. The outcome: consistently stronger social performance versus peers, measurable gains in reach and earned engagement, and significant time savings for marketing and reporting workflows.

HomeAway

Jennifer Stafford

Social Media Manager