Case Study: Away achieves a 3x increase in engagement with Unmetric

Away achieves a 3x increase in engagement using Unmetric

Away is a fast-growing direct-to-consumer travel and lifestyle brand that wanted to move beyond “gut feel” decision-making for social. The challenge was to develop measurable KPIs, identify which content truly resonated across platforms (including Here Magazine), benchmark against competitors, and better report social impact across the organization.

By using Unmetric’s analytics, Discovery and benchmarking tools, Away established data-driven KPIs, quickly identified content trends, and improved internal reporting and competitive insight. The result: clearer strategy backed by visuals and metrics, stronger cross-team collaboration, and a threefold increase in Twitter engagement.

Away

Jayne Flynn

Data & Analytics