Case Study: Avakon+ achieves real-time actionable social insights and higher organic reach with Unmetric

Avakon+ - Customer Case Study

Avakon+ is an Athens-based social-first agency led by Partner and Strategy Director Stavros Kontaktsis that treats social media as the foundation of all marketing. Their challenge is the rapidly changing social landscape — from the rise of the “Splinternet” and shifting platform algorithms to the need for constant data-driven planning, execution and optimization — and the difficulty of turning large amounts of social data into timely, actionable insights (and lacking visibility into competitors’ ad spend).

They use Unmetric to convert social data into real-time, actionable intelligence that guides content planning, testing and resource allocation so they can boost genuinely compelling content rather than just buying views. The approach has supported strong organic performance — for example Facebook reach averaging over 20% for large pages and sustained 2.5% engagement on an auto brand for 10 months — while enabling faster optimization and smarter paid amplification.

Avakon+

Stavros Kontaktsi

Partner