Case Study: Sportful achieves on-demand custom cycling apparel with UnmadeOS

Sportful launches on-demand custom cycling apparel with Unmade, from single orders to week-long team webshops

Sportful, a global leader in bespoke cycling apparel, sought to make custom jerseys more accessible to cycling enthusiasts and teams while also aiming to reduce its environmental footprint. To achieve this, they partnered with the vendor Unmade and implemented its UnmadeOS software platform for on-demand design and manufacturing.

Unmade integrated its software directly into the Sportful website, allowing customers to design unique apparel with photorealistic visualization. The UnmadeOS platform automatically generates production-ready files, eliminating factory artwork involvement, minimizing errors, and increasing speed to market. This on-demand solution allows Sportful to offer custom orders from a single item to large teamwear, fundamentally changing their business model and reducing waste.

Sportful