Case Study: Rapha Custom streamlines custom cycling kit design with Unmade

Rapha Custom runs custom cycling kit design from 2019 to 2021 with Unmade

The customer, Rapha Custom, sought to offer its users an online platform for designing custom cycling teamwear. They partnered with the vendor, Unmade, and utilized its UnmadeOS configurator to provide an interactive design experience while maintaining their strong brand identity.

Unmade implemented its solution which allowed users to design kits using templates and upload logos, with unique previews shot in Rapha's signature style. The UnmadeOS platform then automatically generated production-ready files, eliminating the need for manual artworking. This provided a seamless process from design to manufacture for Rapha Custom.

Rapha Custom