Case Study: New Balance achieves scalable custom teamwear and a best-in-class digital experience with UnmadeOS from Unmade

New Balance scales 300+ custom teamwear products with Unmade

The customer, New Balance Team Sports, sought to elevate its customer experience and scale its custom teamwear production in a more agile way. To address this challenge, New Balance partnered with the vendor Unmade to implement its end-to-end digital solution, UnmadeOS.

Unmade's solution provided a powerful online configurator that allows for true-to-life product visualization and directly translates customer designs into production data. This implementation has enabled New Balance to offer a best-in-class customization experience for over 300 products across multiple sports, turning consumers into collaborators with incredible ease and speed. The UnmadeOS platform established a scalable digital infrastructure that removes manual processes, promotes efficiencies, and allows New Balance to respond to market demand more quickly.

New Balance