Case Study: Visma e-conomic improves onboarding performance with Unless

How Visma e-conomic improved its onboarding experience with Unless

Visma e-conomic, a provider of online accounting software, faced a significant challenge with its user onboarding. The in-app messages designed to guide new users were loading too slowly, taking about 10 seconds, which caused most users to navigate away before even seeing them. This poor performance threatened the customer onboarding experience and lifetime value.

The vendor, Unless, solved this by implementing its custom drop-in components, which slashed the load time from 10 seconds to 300 milliseconds—a 30x improvement. This performance boost ensured messages were seen. Furthermore, by integrating with the Visma Data Lake, Unless enabled e-conomic to deliver hyper-personalized, segmented onboarding experiences. This approach led to highly effective campaigns, such as one bar component that achieved an 8k clicks and a 5% conversion rate.

Visma