Case Study: Prénatal boosts conversions and clicks with Unless

How Prénatal saw a 144% lift in banner clicks and a 59.4% uplift in order completion with Unless experiences

Prénatal, a retail brand specializing in pregnancy, baby, and kids goods, faced a challenge in optimizing its e-commerce website. They needed to quickly determine which designs and content resonated with their audience to drive clicks and sales, but their previous A/B testing capabilities were limited and relied on gut feelings rather than data.

Using the no-code Unless platform, Prénatal implemented rapid experimentation and A/B testing without developer dependency. They tested variations of homepage banners and product imagery, which led to significant results including a 144% lift in banner clicks and a 59.4% uplift in order completion on some tests. Unless enabled Prénatal to validate ideas with data before development, saving time and ensuring only proven changes were built.

Prénatal

Demi Dolman-Bok

Junior Web Designer E-commerce