Case Study: Kruidvat accelerates website experiments and new features with Unless

How Kruidvat reduced the time-to-market for website experiments, new content and features from months to almost zero

Kruidvat, a major drugstore chain in the Netherlands and part of the A.S. Watson Group, faced the challenge of slow deployment cycles within its global IT operation. This made it difficult to quickly test new website ideas, launch campaigns, and respond to local market opportunities, with time-to-market often taking months.

By implementing the no-code user experience platform from Unless, Kruidvat gained the agility to rapidly deploy and test targeted experiences. The use of Unless drastically reduced their time-to-market from months to almost zero, resulting in hundreds of new website implementations, rapidly increasing success rates, and significant conversion uplifts.

Kruidvat