Case Study: ClassTag achieves 150% higher conversion with Unless

How ClassTag leveraged different personalization techniques to reach a conversion uplift for anonymous traffic and paid campaigns

ClassTag, an all-in-one parent-teacher communication platform, faced the challenge of appealing to three distinct audiences—teachers, parents, and school leaders—with a single website. Their generic, one-site-fits-all approach was hurting conversions. They partnered with Unless to implement a personalization solution to better engage each visitor segment.

Unless enabled ClassTag to segment visitors and personalize the entire website journey with specific messaging for each audience. This included a self-segmentation widget that asked visitors to identify themselves. The results were significant: a 33% increase in conversions from paid teacher campaigns and a 150% uplift in signups from visitors who used the widget. Unless also provided the data for personalized retargeting campaigns across other channels.

ClassTag

Niccolo

Growth Consultant