Case Study: CGS achieves a 16% better user experience with Unless

How CGS improved its user experience by personalizing its content to fit the product interests of its visitors using UNLESS

CGS, a company providing applications, enterprise learning, and business process outsourcing, faced the challenge of delivering a relevant website experience to diverse leads interested in its distinct, non-overlapping products. To address this, they implemented the no-code user experience platform from Unless to personalize content based on each visitor's specific product interests.

Using Unless, CGS segmented its website traffic using behavioral cues and firmographic data to identify audience interests. The solution involved personalizing homepage banners, social proof logos, and gated content recommendations for each segment. This strategy resulted in a significant uplift across key metrics, including an 18% increase in attention span, a 23.5% increase in stickiness, and an 18% increase in lead score, optimizing the overall user experience.

CGS