Case Study: Convious expands partner website widgets with Unless

Convious distributes custom Unless components across partner websites

Convious, an end-to-end sales and marketing platform for attractions, faced the challenge of a growing backlog of requests from its partners for new and more functional widgets. With internal development teams at capacity, they needed a way to rapidly expand their widget portfolio without slowing down their core product development. They partnered with the vendor Unless and its no-code digital experience platform to address this.

Using Unless, Convious implemented custom, easily distributable components, including a "My Account" section for checkout and an inline browser-based "Park Map." The Unless solution allowed for quick customization to match partner branding, A/B testing, and seamless integration via a single JavaScript snippet. This empowered Convious to delight its partners with new features, dramatically expand its widget portfolio, and save significant development time, which was then dedicated to other core features.

Convious

Camiel Kraan

Chief Executive Officer