Case Study: Ugly Drinks achieves real-time inventory visibility and scalable stock control with Unleashed Software

Ugly Drinks - Customer Case Study

Ugly Drinks makes all‑natural, fruit‑flavoured sparkling waters with no sugar, sweeteners or artificial ingredients. Launched in 2016 from a shipping container, the six‑person FMCG brand quickly grew to 1,000+ stockists and 20,000+ social followers, but rapid expansion made real‑time visibility and control of stock levels a major challenge.

Unleashed provided a single source of live inventory data, turning previously opaque stock information into actionable insight. As a result, Ugly now manages supply more tightly during fast growth, improves decision‑making across retail channels, and is better positioned to launch new flavours and expand internationally.

Ugly Drinks