Case Study: Good & Proper Tea boosts supply chain visibility and demand forecasting with Unleashed Software

Good & Proper Tea boosts latte grade matcha sales 155% with Unleashed Software

Good & Proper Tea, a sustainability-driven tea brand, faced significant challenges in scaling its operations, managing cash flow, and navigating supply chain complexities, particularly during the COVID-19 pandemic which decimated its core food service business. To gain better transparency and make data-driven decisions, the company implemented inventory management software from Unleashed.

Using Unleashed provided Good & Proper Tea with crucial data transparency, enabling them to understand profitability and achieve efficiencies of scale through larger production runs. This data-driven approach supported accurate demand forecasting, leading to a 155% year-on-year growth in their matcha product line. Unleashed helped them maintain excellent product availability and navigate a period of industry-wide cost increases.

Good & Proper Tea