Case Study: First Base achieves streamlined inventory tracking and real-time stock visibility with Unleashed Software

First Base - Customer Case Study

First Base is a Bondi-based fashion wholesaler founded by Alison Cotton that makes surf- and skate‑inspired basics. As a new business with a small Sydney team, they needed a scalable inventory system to enter and track sales orders, keep online and wholesale stock synchronized, and ensure accurate available inventory across channels.

They implemented Unleashed—recommended by their web developers for its Business Catalyst integration—and Tamarin Jackson led a largely self‑guided setup using tutorials, an Excel style upload, and support from an Unleashed Solutions Architect. The result: easy, online inventory management with separate warehouses, on-demand stock reports, significant time savings, and the flexibility to manage operations remotely.

First Base

Tamarin Jackson

Production Manager