Case Study: Deadly Ponies achieves accurate costing and rapid stock turnaround with Unleashed Software

Deadly Ponies - Customer Case Study

Deadly Ponies is a New Zealand luxury leather accessories brand founded in 2004 that grew from a garage operation into a fast-expanding retail business. Rapid growth exposed weaknesses in their informal stock system — misplaced components, forgotten orders, and guesswork costing — creating waste, lost sales and an unsustainable admin burden that needed a cloud-based, more sophisticated solution.

They implemented Unleashed with Xero integration, guided by Total Admin, to centralize inventory, invoicing and costing. Unleashed’s bills of material, assemblies, wastage tracking and multi-currency pricing delivered accurate product costing, faster season processing (cutting stock movement from two days to six hours), more efficient assembly and a scalable, cost-effective platform to support continued growth.

Deadly Ponies

Steve Boyd

Marketing and Finance Director