Case Study: Bicycles Online achieves 100% growth and streamlined multi-warehouse inventory management with Unleashed Software

Bicycles Online - Customer Case Study

Bicycles Online is an Australian retailer known for high‑value mountain bikes, parts and accessories, backed by free nationwide shipping, a 14‑day test ride and a national service network. Originally born from Manly Bike Tours, the company grew rapidly—outgrowing premises and expanding into Singapore—which created a complex inventory challenge across multiple warehouses, 3PL partners and pre‑order lines that existing systems couldn’t manage.

Unleashed delivered cloud inventory management with multi‑warehouse and API integration, enabling costed inventory, pre‑order handling and seamless 3PL workflows behind a simple customer front‑end. The result was smoother operations that supported international expansion, helped Bicycles Online win BRW Fast Starters recognition, and sustain growth of over 100% in the last year.

Bicycles Online