Case Study: Wayfair achieves millions in annual savings and scalable, reliable feature management with Unleash

Wayfair Scales Innovation and Saves Millions with Unleash Feature Management

Wayfair, a Boston‑based e‑commerce company with 14,000+ employees, faced mounting challenges from a homegrown feature‑flag system: scalability limits, unregulated access, heavy maintenance overhead, visibility gaps, and an existential downtime risk as usage and developer demand grew. To address these issues, Wayfair adopted Unleash Enterprise for feature management to enable safer, incremental rollouts and reduce operational complexity.

Unleash delivered an out‑of‑the‑box scalable, high‑performance feature management platform with comprehensive SDKs, granular activation controls, governance features, and an Edge deployment for resiliency. The switch to Unleash cut costs to roughly one‑third of Wayfair’s homegrown solution (saving millions per year), reliably handles 20,000+ requests per second during peak events, reduced downtime, increased deployment frequency, and boosted developer productivity and platform reliability.

Wayfair

Mark Quigley

Head of Internal Developer Platforms and Engineering Enablement