Case Study: Simply Wall Street achieves faster experimentation and a simpler codebase with Unleash

Simply Wall Street runs experiments faster for 5 million users with Unleash

Simply Wall Street, a stock data visualization platform with over 5 million users, outgrew its previous feature flag solution. The tool was not intuitive, limited to only a handful of developers, and lacked capabilities like effectively tracking anonymous users, which created barriers to experimentation and scalability. This forced the engineering team to spend time working around technical limitations instead of solving user problems.

By implementing Unleash's feature flagging platform, Simply Wall Street gained a user-friendly and scalable solution. The improved UI empowered product managers to engage with the tool, fostering better strategic discussions. As a result, teams became more self-sufficient, able to run more experiments in faster loops. Unleash simplified the codebase by eliminating previous technical workarounds, allowing developers to focus on high-impact work and better supporting all teams.

Simply Wall Street