Case Study: Storebrand achieves faster, safer production deployments with Unleash

How Storebrand uses feature management to kickstart collaboration

Storebrand, a leading Nordic financial services company operating in Norway and Sweden, struggled with fragmented developer practices and an in‑house feature‑toggle workaround that added complexity, required technical know‑how, produced long‑living branches, and limited testing (including few frontend A/B tests and no easy way to test features in production for specific users). To standardize and simplify feature management, Storebrand adopted Unleash Enterprise.

Unleash rolled out Unleash Enterprise across Storebrand Digital – Retail Market, organizing features into seven projects and enabling activation strategies such as A/B testing, gradual rollouts, user‑ID targeting, and canary releases. The vendor’s solution brought clearer documentation and communication, an easy UI for anyone to view and flip toggles, active production testing with targeted user control, and a significant increase in weekly deployments to production — while enabling non‑technical staff and testers to participate.

Storebrand

Peter Samuel

Engineering Manager