Case Study: Sony Music boosts fan engagement with Universal Mind's Jimi Hendrix iOS app

Sony Music launches #2 free iPad music app in its first week with Universal Mind

Sony Music wanted to enhance business opportunities and strengthen fans' emotional connections to their artists. They called on Universal Mind to design and develop an exceptional digital customer experience using the latest mobile technologies to help promote their music library and boost their bottom line.

Universal Mind developed an iOS app for Sony Music built on their pioneering Digital Experience Framework. This solution introduced a new way to publish interactive content. The app quickly became the #2 free iPad music app and #36 among all free iPad apps in its first week and was later selected as an Official Honoree for a Webby Award.

Sony Music