Case Study: Youthforia brings playful Gen Z beauty branding to life with Universal Favourite

Youthforia builds a playful Gen Z brand with Universal Favourite

Youthforia, a US-based digital-first Gen Z clean beauty brand, approached Universal Favourite with the challenge of developing a visual and verbal identity. They needed this new branding to resonate with their always-online audience and effectively communicate their fun, offbeat, and irreverent nature, breaking away from the bland conventions of the beauty space.

Universal Favourite created a solution dripping in 90s nostalgia, featuring a dynamic "Y" logo that acts as a changing container and a suite of energetic shapes and stickers. This extended across all touchpoints, including packaging design, product design, and a custom-built website. The result was a maximalist and playful brand experience that captured Youthforia's ethos, leading to high praise from the founder who noted the strong branding made all other aspects of her job easier.

Youthforia