Case Study: Wholesome builds a standout eco-health brand with Universal Favourite

Wholesome adds 50+ filters and a new member rewards portal with Universal Favourite

Wholesome, an online eco-health pantry and membership service, faced the challenge of standing out in a crowded market plagued by greenwashing and high prices. They tasked the vendor, Universal Favourite, with an end-to-end brand overhaul to reflect their innovative direct-to-consumer offering and clearly communicate their value, credibility, and trustworthiness to potential members.

Universal Favourite developed a comprehensive new brand identity and strategy, introducing the "eco-health" category and the rallying idea of "The Wholesome Movement." The solution included a new visual and verbal identity, a modular website design catering to both members and non-members, and an educational, empowering ethos. The result was a powerful and exciting brand experience that successfully distilled Wholesome's value, with the co-founders praising Universal Favourite's team for their seamless translation of the vision from ideation to execution.

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