Case Study: Good Pair Days opens up wine discovery with Universal Favourite’s end-to-end brand overhaul

Good Pair Days launches a 100% recyclable rebrand with Universal Favourite

Universal Favourite was engaged by Good Pair Days, a digital-first monthly wine subscription service, to undertake a complete brand overhaul. The customer's challenge was that their original name, The Wine Gallery, was too generic and their brand identity felt inconsistent and unownable. They needed a new brand that was playful yet mature to differentiate them in a traditionally stuffy and elitist wine market and support their expansion plans.

The solution implemented by Universal Favourite included creating the new name "Good Pair Days" and developing a comprehensive visual and verbal identity system. This encompassed a new logo, illustration system, packaging design, website, app, and an outdoor advertising campaign. The rebrand successfully increased the salience of the Good Pair Days brand and customer loyalty, providing them with a bold and distinctive market presence.

Good Pair Days