Case Study: Flaus brings planet-friendly electric flossing to life with Universal Favourite

Flaus launches the world’s first planet-friendly electric flosser with Universal Favourite after top 1% Indiegogo success

Flaus, a company that created the world's first planet-friendly electric flosser, faced the challenge of building a brand that would modernize the dental hygiene category and rise above superficial trends. They needed to clearly communicate their environmental mission without relying on stale eco-tropes. To achieve this, they partnered with the vendor Universal Favourite for a comprehensive branding solution including brand strategy, visual identity, and packaging design.

Universal Favourite developed a retro-futuristic brand world called "Planet Flaus," supported by a bold verbal identity and a flexible visual system featuring a distinctive logo, color palette, and 3D illustrations. The solution successfully positioned Flaus as a disruptive force in the oral beauty space. The campaign garnered significant industry recognition, being featured in major design publications, and supported the company's initial incredible success as a top 1% Indiegogo campaign.

Flaus