Case Study: Dimple creates a clearer contact lens experience with Universal Favourite

Dimple builds a tailored contact lens brand with Universal Favourite as subscriptions grow

Universal Favourite was engaged by Dimple, an Australian direct-to-consumer contact lens subscription service. The customer's challenge was to reposition its traditionally clinical and impersonal product into a lifestyle brand that would resonate with its millennial target market.

The solution implemented by Universal Favourite was an end-to-end branding experience. This included a unique visual identity featuring illustrative patterns to help users distinguish between prescriptions, a complete packaging suite designed for an delightful unboxing experience, and a distinct tone of voice. Since launching, Dimple's early success exceeded expectations, with subscriptions continuing to grow significantly.

Dimple