Case Study: AT&T boosts business wireless support and market share with Unity Communications

AT&T boosts Arizona wireless market share by 4% with Unity Communications

AT&T faced significant challenges in sustaining its U.S. call center operations due to high employee turnover and rising costs associated with maintaining a domestic workforce for its business customer support. To address this, AT&T partnered with vendor Unity Communications to outsource and enhance its business wireless support services.

Unity Communications built, expanded, and enhanced AT&T's support operations by providing 24/7 service and ensuring geo-redundancy. As a result of this partnership, Unity Communications helped increase AT&T's wireless market share in Arizona by 4% within one year, improving its competitive advantage. The success led to the expansion of the campaign into seven more markets.

AT&T